Challenger-brands-summit-2021

Originally published on Adweek by Mikiagrawal.

Learn from the most agile and innovative brand marketers as they take to the virtual Main Stage to share their stories of successes and challenges in pivoting strategies and business models to adapt to this new era of disruption. After the Main Stage wraps, attend virtual breakout sessions led by founders and marketing executives to drill down on tactics and best practices to help you move forward and Masterclasses led by top brand marketers on topics critical to personal and professional success.

NameReddit x Tushy on how online community drives advocacy and affinity in the new normalDateMonday, February 22, 2021Time11:35 AM — 11:55 AM (EST)

Description

The pandemic intensified an already disrupted e-commerce experience as the things people once valued seemed to shift overnight. Priorities changed, brand purpose evolved and the fight for consumers’ time and attention intensified to a fight for their respect and loyalty. At the same time, more and more people have turned to online communities for connection, information and distraction in a time of unprecedented disconnection. In this session, Reddit’s Head of Growth Mid-Market and SMB, Neal Hubman takes the virtual stage with Tushy’s Founder Miki Agrawal, for a conversation about why it’s never been more important for DTC companies to humanize their brand, the growing role — and value — of online communities in this new era of e-commerce, and how a brand like Tushy is driving advocacy on Reddit and connecting with consumers in a meaningful, personal way.

Featuring:
Neal Hubman, Head of Growth Partnerships, Reddit
Miki Agrawal, Founder, TushySession TypeMain Stage